Utah theater chain turns 'The Hunger Games' into an event

Patrons seeing 'The Hunger Games' at a Megaplex Theatre in Utah can get made up like Katniss or duel like a tribute. The chain's success has the attention of Hollywood studios.

"The Hunger Games" is big enough of a draw this weekend that movie theaters don't have to do much to sell tickets — in the opening hours, hundreds of thousands of fans dropped nearly $20 million for admission.

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