How Wealthy Male Shoppers Behave Online

Affluent men are big online spenders, hence, a merchant should do everything possible to get their attention. Research shows that 13% of men with an individual income of over $100,000 a year spend more than $30,000 individually a year online. As a result, it is not a waste of time to carry out some research on their behavioral patterns when they are shopping on the internet.

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