Virtual fitting rooms changing the clothes shopping experience

High-tech sizing machines scan customers and offer a list of recommended clothing, eliminating returns and providing manufacturers with real-world data.

At the Westfield Culver City mall, jeans shopper Stephanie Heredia stepped into a booth resembling an airport body scanner. In less than 20 seconds, she walked away with a printout that recommended a dozen denim styles to fit her hourglass-shaped frame.

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